Eye care and eye wear. Together.
At the time, MyEyeDr. was looking to create their own identity in the eye care/eye wear space. Thanks to the assist from SmithGifford, they were able to do just that. We planned a photo shoot that not only showed glasses in a clean and sophisticated way, but also highlighted a few of the eye doctors on the team.
Agency: SmithGifford
Creative Director: Bill Cutter
Creative Director: Lisa Biskin
Art Director/Designer: Antoine Fagan
Producer: Caitlin Scott
